Branding remains a pivotal part of a business success. We enhance and re-imagine the branding of businesses to better fit the targeted demographics in their respective industries.
When building a new logo we work with our client and whether it's simplicity or a complex logo that symbolizes the company, we make sure it always stands out with handpicked fonts and designs.
Color schemes make a large impact on user experience. In addition to always following ADA compliance for websites, we make sure that the colors chosen have a meaning that can relate to people.
Fonts matter. We test hundreds of fonts to make sure we can show off your business with text that relates to your business.
Have a Project in Mind? Let’s Get to Work.
Branding Case Study
Quetico was established over 27 years ago as a small wholesale trading firm. Since then, it has grown to become an international logistics firm with over $300M revenue each year
Quetico 2.0 - A New Identity
As Quetico was undergoing great operational and strategic change, we were tasked with creating a new identity that reflected the company’s unique history and ever-expanding services. The company chose to go with a modern logo that embodied stability and pedigree in their industry. As for the color scheme, it was decided to center the branding around the color blue, which represents calm, trust, and wisdom. The blue colors #0E1C2A and #29B6F6 were chosen to symbolize expertise and innovation. A secondary logo was created with a box, plane, and globe icon to represent Quetico’s services and international footprint. Typography was also modernized with a friendlier font that represented